Real Results Across Every Industry
Every project in our portfolio started with a real business problem. We partnered with organizations across government, nonprofit, aerospace, and eCommerce to deliver measurable outcomes — faster load times, better engagement, stronger conversions, and platforms built to scale. These aren't just websites. They're proof of what happens when strategy meets execution.
Case Studies
Case Study
Ursa Major

Overview
Ursa Major, a leader in advanced aerospace propulsion, needed a full website redesign to win credibility with defense and government stakeholders. DoodleWeb delivered a platform that communicates complex technical innovations clearly, improved page load performance by 60%, and established a high-trust digital presence built for high-stakes contracts and investor review.
Highlights
- Dealing with outdated design & UX
- Managing updates
- Communicating complex content
- Establishing aerospace credibility
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Nonprofit & Education
Young Americans Center
Overview
The Young Americans Center partnered with DoodleWeb to unify its nonprofit and youth banking presence under one scalable digital platform. The result: a 3x improvement in navigation clarity across parent, school, and donor audiences, stronger donor engagement, and a Drupal-powered CMS that lets their team manage content without a developer.
Highlights
- Outdated design & UX
- Complex navigation for diverse audiences
- Lack of scalability
- Attracting donors, funders, and schools
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Education
Young Americans Center — Nonprofit & Banking Redesign
Overview
Education — Unified the Young Americans Center’s nonprofit and banking presence on one Drupal platform with 3x navigation clarity and stronger donor engagement.
Highlights
- Unified Dual-Brand Architecture – Merged the nonprofit and youth banking identities under one cohesive Drupal platform.
- 3x Navigation Clarity Improvement – Restructured IA so parents, schools, and donors find what they need in under 30 seconds.
- Stronger Donor & Funder Engagement – Built dedicated impact storytelling sections and donation pathways that increased donor conversion.
- Self-Service Drupal CMS – Empowered the internal team to manage events, programs, and content independently.
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Aerospace & Defense
Ursa Major — Aerospace Propulsion Redesign

Overview
Aerospace & Defense — Complete website overhaul for Ursa Major delivering 60% faster load times, defense-grade credibility design, and a self-service CMS for their team.
Highlights
- 60% Page Load Improvement – Rebuilt on a lightweight, performance-first architecture that dramatically reduced load times.
- Defense-Grade Credibility Design – Created a visual system that communicates precision and authority to aerospace procurement audiences.
- Technical Content Architecture – Restructured complex propulsion content into clear, stakeholder-ready narratives.
- CMS-Powered Self-Service – Full editorial control over news, product specs, and program updates without a developer.
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Technology & SaaS
Amplify AI - Guaranteed Meetings. Real Relationships

Overview
Technology & SaaS — Reimagined Amplify AI’s Webflow site with a bold brand identity, conversion-focused UX, and a scalable component-based design system.
Highlights
- Complete Brand-to-Web Transformation – Translated Amplify AI’s refreshed brand into a modern, conversion-focused Webflow site with cohesive typography, color systems, and visual hierarchy.
- Strategic UX & Messaging Architecture – Restructured content flow to clearly communicate product value, use cases, and differentiation within seconds of landing.
- Custom Webflow Build – Developed scalable, component-based layouts with reusable sections, CMS collections, and clean interactions for long-term flexibility.
- Conversion-Driven Design – Implemented strong CTAs, trust signals, and clear product storytelling to support demo bookings and enterprise lead generation.
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Media & Entertainment
April Masini – Relationship Advice Forum

Overview
Media & Entertainment — Transformed April Masini’s legacy forum into a modern WordPress membership platform with 300k+ migrated posts and tiered monetization.
Highlights
- Seamless Community Migration – Ported 300k+ posts, users, and search indexes from phpBB to WordPress
- Monetized Membership Model – Built tiered plans with privacy controls: PRIVATE questions stay hidden, RUSH! inquiries jump the queue,
- Modern UX & Performance – Custom theme with lightweight discussion views, instant search, and bold CTAs;
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Legal & Professional Services
LOAR PLLC — Website Redesign

Overview
Legal & Professional Services — Rebuilt LOAR PLLC’s online presence with a conversion-focused design cutting load times by 60% and boosting credibility with legal schema markup.
Highlights
- Streamlined, Trust-First UX – Simplified navigation, clear practice-area pages, and prominent
- Performance & SEO Lift – Lightweight theme, compressed assets, and legal-schema markup cut load times by 60 %
- Credibility on Display – Integrated Thomson Reuters and Martindale-Hubbell badges, attorney accolades, and testimonial
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Education
George Brown College
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Overview
Education — Built a robust Drupal platform for George Brown College showcasing academic programs, events, and student resources through an intuitive interface.
Highlights
- Enhanced Navigation: Improved site structure for easier access to academic and administrative information.
- Responsive Design: Ensured compatibility across all devices and screen siz
- User-Friendly Interface: Updated visual elements to reflect the university's prestigious reputation.
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Education
Young Americans Center — Nonprofit & Banking Redesign
Overview
Education — Unified the Young Americans Center’s nonprofit and banking presence on one Drupal platform with 3x navigation clarity and stronger donor engagement.
Highlights
- Unified Dual-Brand Architecture – Merged the nonprofit and youth banking identities under one cohesive Drupal platform.
- 3x Navigation Clarity Improvement – Restructured IA so parents, schools, and donors find what they need in under 30 seconds.
- Stronger Donor & Funder Engagement – Built dedicated impact storytelling sections and donation pathways that increased donor conversion.
- Self-Service Drupal CMS – Empowered the internal team to manage events, programs, and content independently.
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Education
George Brown College
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Overview
Education — Built a robust Drupal platform for George Brown College showcasing academic programs, events, and student resources through an intuitive interface.
Highlights
- Enhanced Navigation: Improved site structure for easier access to academic and administrative information.
- Responsive Design: Ensured compatibility across all devices and screen siz
- User-Friendly Interface: Updated visual elements to reflect the university's prestigious reputation.
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Education
Berklee College of Music

Overview
Education — Revamped Berklee College of Music’s website to deliver an engaging, multimedia-rich experience for prospective students and alumni.
Highlights
- Interactive Features: Added multimedia elements to highlight the college's dynamic environment.
- Enhanced Usability: Improved navigation and accessibility for a seamless user experience.
- Up-to-Date Information: Implemented a content management system for easy updates.
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Education
University of Toronto

Overview
Education — Redesigned the University of Toronto's website to enhance user experience, accessibility, and navigation across academic and administrative sections.
Highlights
- Enhanced Navigation: Improved site structure for easier access to academic and administrative information.
- Responsive Design: Ensured compatibility across all devices and screen siz
- User-Friendly Interface: Updated visual elements to reflect the university's prestigious reputation.
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Nonprofit & Social Impact
Predict & Prevent

Overview
Nonprofit & Social Impact — Developed a mission-driven WordPress site for Predict & Prevent to advance early detection initiatives with real-time stakeholder engagement.
Highlights
- Mission-Centric Design: Focused on communicating the organization’s goals and impact.
- User Engagement: Added features for user interaction and information dissemination.
- Responsive Layout: Ensured the website functions seamlessly across devices.
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eCommerce & Retail
Wild flower Hemp Co
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Overview
eCommerce & Retail — Created a clean Shopify storefront for Wildflower Hemp Co highlighting their product range with professional branding and client engagement tools.
Highlights
- Consulting Focus: Emphasized key services and case studies.
- Clean Design: Implemented a clean, modern look to reflect professionalism.
- Client Engagement: Included features for easy client contact and information requests.
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eCommerce & Retail
Guard Dog Security

Overview
eCommerce & Retail — Built a professional Shopify presence for Guard Dog Security with lead generation tools, service showcases, and trust-building design.
Highlights
- Professional Design: Developed a clean, modern layout to build trust and credibility.
- Service Integration: Featured comprehensive security solutions with easy navigation.
- Lead Generation: Incorporated forms and contact options to capture potential client inquiries.
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Government & Public Sector
New York Lottery

Overview
Government & Public Sector — Revamped the New York Lottery’s website with real-time results, streamlined ticket purchasing, and improved user engagement.
Highlights
- Interactive Features: Added real-time lottery results and ticket purchasing options.
- User Engagement: Enhanced the site’s interactivity to boost user participation.
- Visual Appeal: Updated design elements to make the site more visually appealing.
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Government & Public Sector
Imj

Overview
Government & Public Sector — Revamped the Imj website to enhance functionality, content management, and user experience for a public-facing digital platform.
Highlights
- Functional Design: Improved site layout and functionality for better user engagement.
- Content Management: Enabled easy updates to content and resources.
- Modern Aesthetics: Adopted a fresh design to align with current trends.
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Aerospace & Defense
Ursa Major — Aerospace Propulsion Redesign

Overview
Aerospace & Defense — Complete website overhaul for Ursa Major delivering 60% faster load times, defense-grade credibility design, and a self-service CMS for their team.
Highlights
- 60% Page Load Improvement – Rebuilt on a lightweight, performance-first architecture that dramatically reduced load times.
- Defense-Grade Credibility Design – Created a visual system that communicates precision and authority to aerospace procurement audiences.
- Technical Content Architecture – Restructured complex propulsion content into clear, stakeholder-ready narratives.
- CMS-Powered Self-Service – Full editorial control over news, product specs, and program updates without a developer.
Visit Website
Technology & SaaS
Amplify AI - Guaranteed Meetings. Real Relationships

Overview
Technology & SaaS — Reimagined Amplify AI’s Webflow site with a bold brand identity, conversion-focused UX, and a scalable component-based design system.
Highlights
- Complete Brand-to-Web Transformation – Translated Amplify AI’s refreshed brand into a modern, conversion-focused Webflow site with cohesive typography, color systems, and visual hierarchy.
- Strategic UX & Messaging Architecture – Restructured content flow to clearly communicate product value, use cases, and differentiation within seconds of landing.
- Custom Webflow Build – Developed scalable, component-based layouts with reusable sections, CMS collections, and clean interactions for long-term flexibility.
- Conversion-Driven Design – Implemented strong CTAs, trust signals, and clear product storytelling to support demo bookings and enterprise lead generation.
Visit Website
Media & Entertainment
April Masini – Relationship Advice Forum

Overview
Media & Entertainment — Transformed April Masini’s legacy forum into a modern WordPress membership platform with 300k+ migrated posts and tiered monetization.
Highlights
- Seamless Community Migration – Ported 300k+ posts, users, and search indexes from phpBB to WordPress
- Monetized Membership Model – Built tiered plans with privacy controls: PRIVATE questions stay hidden, RUSH! inquiries jump the queue,
- Modern UX & Performance – Custom theme with lightweight discussion views, instant search, and bold CTAs;
Visit Website
Legal & Professional Services
LOAR PLLC — Website Redesign

Overview
Legal & Professional Services — Rebuilt LOAR PLLC’s online presence with a conversion-focused design cutting load times by 60% and boosting credibility with legal schema markup.
Highlights
- Streamlined, Trust-First UX – Simplified navigation, clear practice-area pages, and prominent
- Performance & SEO Lift – Lightweight theme, compressed assets, and legal-schema markup cut load times by 60 %
- Credibility on Display – Integrated Thomson Reuters and Martindale-Hubbell badges, attorney accolades, and testimonial
Visit Website
Financial Services
Insurance Information Institute

Overview
Financial Services — Built a modern, authoritative website for the Insurance Information Institute to improve data presentation and resource accessibility.
Highlights
- Data Presentation: Improved the way information and statistics are presented.
- Resource Accessibility: Made industry reports and tools easily accessible.
- Professional Design: Ensured the site’s design reflects the institute’s authority in the field.
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Legal & Professional Services
Legal Connection

Overview
Legal & Professional Services — Built a streamlined website for Legal Connection to facilitate legal service inquiries with professional design and intuitive navigation.
Highlights
- Service Accessibility: Made it easy for users to access legal resources and contact services.
- Professional Design: Implemented a design that reflects the seriousness and professionalism of legal services.
- User-Friendly Features: Included intuitive navigation and contact form
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Travel & Hospitality
Yachting Escape

Overview
Travel & Hospitality — Designed a luxury website for Yachting Escape to promote premium charter services with high-end visuals and interactive booking features.
Highlights
- Luxury Focus: Created a high-end design to reflect the premium nature of the service.
- Interactive Features: Added features for browsing yacht options and booking charters.
- Visual Content: Utilized stunning imagery to captivate potential clients.
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Travel & Hospitality
Any Boat

Overview
Travel & Hospitality — Developed a visually compelling website for Any Boat showcasing boating services and rentals with an integrated booking system.
Highlights
- Service Showcase: Highlighted various boating options with detailed information.
- Booking System: Integrated an easy-to-use booking system for reservations.
- Visual Appeal: Used high-quality images to attract and engage users.
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Proud Shopify Partner
As a certified Shopify Partner, DoodleWeb builds eCommerce stores designed to convert. From custom theme development to app integrations and launch-ready storefronts, our clients see measurable improvements in sales performance and customer experience from day one.





