Ursa Major

Redefining Aerospace Credibility with a Modern Digital Presence

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Overview

Ursa Major, a leader in advanced aerospace propulsion, needed a complete redesign of its website to strengthen brand credibility within the defense and aerospace sector. The project required more than a cosmetic refresh—it needed a future-ready platform that communicated technical innovations clearly while building trust with high-stakes stakeholders.

Ursa Major discovered DoodleWeb through its Drupal.org listing and partnered with the team for its proven expertise in scalable platforms, UI/UX excellence, and digital transformation. The engagement focused on creating a modern, functional, and performance-optimized website tailored to the unique demands of aerospace and defense.

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What We Did

Strategic analysis of industry trends

UI/UX strategy & prototyping

Responsive web development

Brand repositioning

Performance optimization

SEO & content strategy

Quality assurance

Scalability planning

Challenges That Shaped the Process

Here’s a concise overview of Barriers We Had to Overcome

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Dealing with outdated design & UX

Ursa Major’s previous digital presence failed to reflect the company’s innovation in propulsion. The outdated interface weakened brand credibility and limited stakeholder engagement.

Managing updates

The legacy website was cumbersome to manage, making even minor content changes time-consuming and difficult. This slowed communication of technical advancements and news.

Gear

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Communicating complex content

The website needed to clearly present highly technical aerospace information in a way that was accessible to both technical and non-technical stakeholders, without compromising accuracy or credibility.

Establishing aerospace credibility

As a defense and aerospace partner, Ursa Major needed a digital identity that projected trust, authority, and professionalism in a highly competitive market.

Gear Big

Key Strategic Considerations

Before defining solutions, we reframed Ursa Major’s challenges into strategic questions that guided our approach. These considerations ensured the final platform not only solved immediate problems but also supported long-term credibility, scalability, and innovation in the aerospace and defense sector.

How does responsive design impact global accessibility for stakeholders?

What benefits come from aligning digital design with brand repositioning?

How can an intuitive CMS streamline communication and updates?

How can complex technical innovations be communicated clearly to diverse audiences?

How does a modern website strengthen credibility in the aerospace and defense sector?

How can digital transformation position aerospace companies as industry thought leaders?

Why is SEO important for making aerospace innovations more discoverable?

What role does scalability play in future-proofing digital platforms?

Why is user experience (UX) critical for stakeholder engagement?

What risks do aerospace companies face with outdated digital platforms?

How does responsive design impact global accessibility for stakeholders?

What benefits come from aligning digital design with brand repositioning?

How can an intuitive CMS streamline communication and updates?

How can complex technical innovations be communicated clearly to diverse audiences?

How does a modern website strengthen credibility in the aerospace and defense sector?

How can digital transformation position aerospace companies as industry thought leaders?

Why is SEO important for making aerospace innovations more discoverable?

What role does scalability play in future-proofing digital platforms?

Why is user experience (UX) critical for stakeholder engagement?

What risks do aerospace companies face with outdated digital platforms?

How does a modern website strengthen credibility in the aerospace and defense sector?

Why is user experience (UX) critical for stakeholder engagement?

What role does scalability play in future-proofing digital platforms?

How can complex technical innovations be communicated clearly to diverse audiences?

What risks do aerospace companies face with outdated digital platforms?

How does responsive design impact global accessibility for stakeholders?

Why is SEO important for making aerospace innovations more discoverable?

How can an intuitive CMS streamline communication and updates?

What benefits come from aligning digital design with brand repositioning?

How can digital transformation position aerospace companies as industry thought leaders?

How does a modern website strengthen credibility in the aerospace and defense sector?

Why is user experience (UX) critical for stakeholder engagement?

What role does scalability play in future-proofing digital platforms?

How can complex technical innovations be communicated clearly to diverse audiences?

What risks do aerospace companies face with outdated digital platforms?

How does responsive design impact global accessibility for stakeholders?

Why is SEO important for making aerospace innovations more discoverable?

How can an intuitive CMS streamline communication and updates?

What benefits come from aligning digital design with brand repositioning?

How can digital transformation position aerospace companies as industry thought leaders?

What role does scalability play in future-proofing digital platforms?

Why is SEO important for making aerospace innovations more discoverable?

What benefits come from aligning digital design with brand repositioning?

How does a modern website strengthen credibility in the aerospace and defense sector?

What risks do aerospace companies face with outdated digital platforms?

How does responsive design impact global accessibility for stakeholders?

How can an intuitive CMS streamline communication and updates?

How can complex technical innovations be communicated clearly to diverse audiences?

Why is user experience (UX) critical for stakeholder engagement?

How can digital transformation position aerospace companies as industry thought leaders?

What role does scalability play in future-proofing digital platforms?

Why is SEO important for making aerospace innovations more discoverable?

What benefits come from aligning digital design with brand repositioning?

How does a modern website strengthen credibility in the aerospace and defense sector?

What risks do aerospace companies face with outdated digital platforms?

How does responsive design impact global accessibility for stakeholders?

How can an intuitive CMS streamline communication and updates?

How can complex technical innovations be communicated clearly to diverse audiences?

Why is user experience (UX) critical for stakeholder engagement?

How can digital transformation position aerospace companies as industry thought leaders?

Solution We Curated

Modern, industry-specific design

DoodleWeb created a sleek, functional website that reflected Ursa Major’s brand values and positioned the company as an innovative leader in aerospace propulsion. This design not only captured the technical sophistication of their work but also conveyed credibility and professionalism to high-stakes stakeholders.

Enhanced UX and clear user journeys

Navigation flows and calls-to-action were restructured to make it easy for stakeholders to find critical information and engage seamlessly with the brand. The improved user experience helped reduce friction and encouraged visitors to explore Ursa Major’s innovations in depth.

Scalable architecture

Built on a performance-optimized framework, the site provides a scalable foundation that can grow alongside Ursa Major’s evolving needs and future innovations.This ensures the platform can accommodate new features, additional content, and increasing traffic without compromising performance.

SEO and content strategy

By implementing SEO best practices and refining content structures, the platform improved online visibility while making highly technical aerospace information more accessible to a wider audience. This strategic approach also positioned Ursa Major as a thought leader in the defense and aerospace sector online.

Intuitive, easy-to-manage CMS

An intuitive CMS workflow empowers Ursa Major’s team to update content efficiently, ensuring timely communication of innovations without relying on external support. It also allows for rapid publishing of updates, announcements, and technical insights, keeping stakeholders informed in real time.

Outcomes

Ursa Major’s new platform is more than a website; it’s a strategic asset. By combining credibility, scalability, and streamlined communication, the solution strengthens their mission to power U.S. defense dominance while building long-term trust with industry stakeholders. Regular maintenance and updates ensure the platform evolves alongside Ursa Major’s innovations.
Key achievements include:

Stronger credibility in the defense and aerospace sector

Significant increase in website traffic

Improved engagement metrics (higher time on site, lower bounce rates)

Clearer communication of aerospace innovations

A scalable digital foundation supporting future growth

A scalable digital foundation supporting future growth

Visual Outcomes

Design Language & Aesthetics

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