New York Lottery
A high-trust government digital experience. Bilingual, accessible, and migrated without losing a single top 50 search ranking.
Where they started.
A government digital experience requiring high-trust UX, full accessibility, bilingual content (English and Spanish), and a content governance system that could handle millions of monthly visitors. Plus, all the compliance overhead that comes with a state-run gaming platform.
What we built.
Component library refresh with accessibility remediation across every interactive surface. Content governance system with role-based publishing, approval workflows, and version control. Bilingual content management with translation memory. Search optimization across game pages and winner stories.
Where it landed.
WCAG 2.1 AA compliant across the entire site. Modern design language that retained brand recognition. Legacy SEO preserved through the migration with zero ranking drops on top 50 pages.
Insidethebuild.
A few selected screens from the live product.
Themigrationwasinvisibletoourplayers.Thatwasthegoal.
Numbersweareproud of.
Specific, measurable, and pulled from production analytics (not assumptions).