Media & Publishing
April Masini
A WordPress platform for a syndicated relationship advice columnist. Built for editorial speed and audience growth.
Summary case study — extended deck on request
the challenge
Where they started.
April Masini is a Media & Publishing organization with a steady editorial cadence, an engaged audience, and the constraints that come with running content at scale (search, syndication, monetization).
the solution
What we built.
DoodleWeb partnered with April Masini to refresh the platform, tune the editorial workflow, and modernize the front end, delivered on WordPress + WP Engine.
the outcome
Where it landed.
Faster editorial workflow, modern front end, and a content platform tuned for syndication and audience growth.
GALLERY
Insidethebuild.
A few selected screens from the live product.
WorkingwithDoodleWebfeltlikeaddingseniorpeopletoourteam,nothandingabrieftoavendor.Theyaskedthequestionswehadbeenavoidingandshippedexactlywhattheypromised.
THE RESULTS
Numbersweareproud of.
Specific, measurable, and pulled from production analytics (not assumptions).
0
Weeks delivered
0+
Articles migrated
WP Engine
Hosting